■ Education

B.A., Korea University (1991)

M.S., KAIST (1993)

Ph.D., KAIST (1998)

■ Career

Professor, Division of Business Administration, Jeonbuk National University (Present)

Former Dean, College of Commerce, Jeonbuk National University

Former Dean, Graduate School of Business, Jeonbuk National University

Former Director, Institute of Industrial Economics, Jeonbuk National University

Former Director, Big Data Business Research Institute, Jeonbuk National University

Former Director, CRM Research Center, Jeonbuk National University

Visiting Research Fellow, Rice University, USA (Former)

Research Fellow, Daewoo Economic Research Institute (Former)

■ Research Fields

Marketing Modeling, Marketing Research, Demand Forecasting, Marketing Strategy, Customer Satisfaction Analysis, Feasibility Studies, etc.

■ Academic Publications
More than 160 papers published in major domestic and international journals, including Marketing Science, Journal of Mathematical Psychology, Journal of Economic Psychology, Journal of Business Research, Technological Forecasting and Social Change, Total Quality Management and Business Excellence, Corporate Social Responsibility and Environmental Management, Service Industries Journal, Journal of Marketing Research (Korea), Korean Journal of Business Administration, Korean Journal of Consumer Studies, Journal of the Korean Operations Research and Management Science Society, among others.

■ Books

Park, S.-J., & Staelin, R. (2019). Interpretation of product differentiation in linear demand function. In C.A. Ingenge, J.R. Brown, & R.P. Dant (Eds.), Handbook of Research on Distribution Channels.