■ Education

Ph.D. in Management Engineering, KAIST, Mar. 1995 – Feb. 2000

M.S. in Management Science, KAIST, Mar. 1993 – Feb. 1995

B.S. in Mathematics, KAIST, Mar. 1989 – Feb. 1993

■ Career

Professor, Department of Business Administration, Jeonbuk National University (Mar. 2002 – Present)

Chair, Department of Business Administration, Jeonbuk National University (Jun. 2019 – May 2021)

Director, Big Data Business Research Institute, Jeonbuk National University (Mar. 2018 – Oct. 2019)

Director & Executive Director, Korean Marketing Association (2015 – Mar. 2021)

Director, Korean Academy of Management (Mar. 2017 – Feb. 2018)

Vice Dean, College of Commerce, Jeonbuk National University (Jan. 2016 – Jan. 2018)

Director, Field Practice Support Center, Jeonbuk National University (Sep. 2012 – Dec. 2013)

Editorial Board Member, Asian Marketing Journal (AMJ) (Apr. 2012 – 2014)

Deputy Director, Office of Research Affairs, Jeonbuk National University (Jan. 2012 – Dec. 2013)

Visiting Professor, North Carolina State University (Feb. 2009 – Jan. 2011)

Participating Professor, BK21 Phase II Program (Mar. 2006 – Feb. 2013)

Advisory Professor, KT Marketing Advisory Committee (Jun. 2004 – Dec. 2004)

Senior Researcher, SK Telecom (Feb. 2000 – Feb. 2002)