이섬균 사진
이섬균
직위(직급)
교수
전화번호
063-270-2862
이메일
s.lee@jbnu.ac.kr
연구분야
Sport communication, Sport media, Consumer behavior, Sport analytics
담당과목
연구실
자연대본관 5층 506

학력

- 학사 : 전북대학교
- 석사 : 서울대학교
- 박사 : University of Mississippi

경력

2024 ~ Present 한국스포츠산업경영학회, 이사
2023 ~ 2024 Texas A&M University, Clinical Assistant Professor
2019 ~ 2023 University of Mississippi, Instructor for Sport Management courses
2018 ~ 2019 가천대학교 운동재활융합연구소, 선임연구원
2016 ~ 2017 서울대학교 체육교육과, 조교

연구업적

* Corresponding author

Suh, D., *Jung, M., *Lee, S., & Jang, H. (Accepted). The impact of popular music on middle school students’ learning motivation in physical education. International Journal of Sport Psychology. [SSCI]

Hwang, S., *Ryu, S., *Lee, S., Jang, D., & Ryu, M. (Accepted). Assessing implicit beliefs in elite young soccer players: A Rasch Model analysis of the Conceptions of the Nature of Athletic Ability Questionnaire-2. Measurement in Physical Education and Exercise Science. [SSCI] https://doi.org/10.1080/1091367X.2025.2497046

Jung, M., *Kim, H., Patrick, Z., & *Lee, S. (2025). Health behaviors and executive function in late adulthood: A time-varying effect modeling analysis. Journal of Aging and Health. [SSCI] https://doi.org/10.1177/08982643251319089

Ock, D., Hwang, Y., *Lee, S., & Bradley J. Baker. (2025). The impact of live chat, streamer presence, and suspense on brand recognition in social live streaming services. Journal of Brand Management. 32, 343-363. [SSCI] https://doi.org/10.1057/s41262-025-00389-w

Ryu, M., Kim, H. S., Chiu, W., & *Lee, S. (2025). Impact of sports brands’ activities: Are consumers willing to pay a price premium? International Journal of Sports Marketing and Sponsorship, 26(1), 162-180. [SSCI] https://doi.org/10.1108/IJSMS-05-2024-0014

Ryu, M., & *Lee, S. (2024). Reconceptualization and prioritization analysis of 6P checklists for sports event safety management. The Korean Journal of Physical Education. 63(6), 719-736. https://doi.org/10.23949/kjpe.2024.11.63.6.49

Ock, D., *Hwang, Y., & Lee, S. (2024). Sport viewing experience on Social Live Streaming Service: Examination of the impact of live chat, streamer presence, and game suspense on flow. Sport Marketing Quarterly. 33(4), 310-325. [SSCI] http://doi.org/10.32731/SMQ.334.122024.02

Oh, T., & *Lee, S. (2024). Typology of e-Sports crowdfunding investors. Sport, Business and Management: An International Journal. 14(5/6), 685-704. [Scopus] https://doi.org/10.1108/SBM-01-2024-0014

Lee, S., *Kim, M., Kim, H. S., & Oh, T. (2024). Do fairness perceptions influence sport viewers’ attitudes? The role of perceived fairness in viewership of the English Premier League. International Journal of Sport Management and Marketing, 24(3/4), 223-243. [Scopus] https://doi.org/10.1504/IJSMM.2023.10061870

Ryu, M., & *Lee, S. (2023). Sports Safety PREP Factors for Sports Instructor. The Korean Journal of Physical Education. 62(6), 511-527. https://doi.org/10.23949/kjpe.2023.11.62.6.38

Oh, T., Lee, S., & *Jang, H. (2023). Outcome uncertainty and e-Sports viewership. Journal of Sports Economics. 24(8), 971-992. [SSCI] https://doi.org/10.1177/1527002523118710

Jung, M., Lee, S., Kang, M., & *Allen, H.K. (2023). Age-varying association between depression and cognitive function among older adults: Moderation by physical activity. Journal of Psychiatric Research. 165, 115-122. [SSCI] https://doi.org/10.1016/j.jpsychires.2023.07.025

*Lee, S., Kim, K. R., & Kang, M. (2023). The importance of sports organization’s reputation: The application of Rasch analysis to the Organizational Reputation Questionnaire for sports fans. International Journal of Sport Communication. 16(1), 21-31. [Scopus] https://doi.org/10.1123/ijsc.2022-0118

Lee, S., & *Oh, T. (2023). The role of trust in the crisis communication of sports organizations: The case of the Houston Astros’ sign stealing scandal. International Journal of Sports Marketing and Sponsorship. 24(1), 90-107. [SSCI] https://doi.org/10.1108/IJSMS-12-2021-0231

*Lee, S., Oh, T., & Lim, C. (2022). The impact of environmental barriers on attendance of outdoor and indoor professional sports: The case of the South Korean soccer, baseball, and basketball leagues. Sport Business and Management: An International Journal. 12(4), 496-516. [Scopus] https://doi.org/10.1108/SBM-06-2021-0067

발표논문

저서

2025 과학적 사고와 문명, 전북대학교출판문화원.