Refereed Publications

* Corresponding author

Suh, D., *Jung, M., *Lee, S., & Jang, H. (Accepted). The impact of popular music on middle school students’ learning motivation in physical education. International Journal of Sport Psychology. [SSCI]

Hwang, S., *Ryu, S., *Lee, S., Jang, D., & Ryu, M. (2025). Assessing implicit beliefs in elite young soccer players: A Rasch Model analysis of the Conceptions of the Nature of Athletic Ability Questionnaire-2. Measurement in Physical Education and Exercise Science. https://doi.org/10.1080/1091367X.2025.2497046 [SSCI]

Jung, M., *Kim, H., Patrick, Z., & *Lee, S. (2025). Health behaviors and executive function in late adulthood: A time-varying effect modeling analysis. Journal of Aging and Health. https://doi.org/10.1177/08982643251319089 [SSCI]

Ock, D., Hwang, Y., *Lee, S., & Bradley J. Baker. (2025). The impact of live chat, streamer presence, and suspense on brand recognition in social live streaming services. Journal of Brand Management. 32, 343-363. https://doi.org/10.1057/s41262-025-00389-w [SSCI]

Ryu, M., Kim, H. S., Chiu, W., & *Lee, S. (2025). Impact of sports brands’ activities: Are consumers willing to pay a price premium? International Journal of Sports Marketing and Sponsorship, 26(1), 162-180. https://doi.org/10.1108/IJSMS-05-2024-0014 [SSCI]

Ryu, M., Lee, S., & *Uhm, JP. (2025). The relationship between sports event safety management checklist (4P), sports safety PREP, safety attitudes, and safety behaviors. The Korean Journal of Physical Education. 64(3), 323-338. https://doi.org/10.23949/kjpe.2025.5.64.3.22

Ryu, M., & *Lee, S. (2025). The importance of performance analysis of ESG activities in sports brands. The Korean Journal of Physical Education. 64(4), 499-510. https://doi.org/10.23949/kjpe.2025.7.64.4.33

Ock, D., *Hwang, Y., & Lee, S. (2024). Sport viewing experience on Social Live Streaming Service: Examination of the impact of live chat, streamer presence, and game suspense on flow. Sport Marketing Quarterly. 33(4), 310-325. http://doi.org/10.32731/SMQ.334.122024.02 [SSCI]

Oh, T., & *Lee, S. (2024). Typology of e-Sports crowdfunding investors. Sport, Business and Management: An International Journal. 14(5/6), 685-704. https://doi.org/10.1108/SBM-01-2024-0014 [SCOPUS]

Lee, S., *Kim, M., Kim, H. S., & Oh, T. (2024). Do fairness perceptions influence sport viewers’ attitudes? The role of perceived fairness in viewership of the English Premier League. International Journal of Sport Management and Marketing, 24(3/4), 223-243. https://doi.org/10.1504/IJSMM.2023.10061870 [SCOPUS]

Ryu, M., & *Lee, S. (2024). Reconceptualization and prioritization analysis of 6P checklists for sports event safety management. The Korean Journal of Physical Education. 63(6), 719-736. https://doi.org/10.23949/kjpe.2024.11.63.6.49

Oh, T., Lee, S., & *Jang, H. (2023). Outcome uncertainty and e-Sports viewership. Journal of Sports Economics. 24(8), 971-992. https://doi.org/10.1177/1527002523118710 [SSCI]

Jung, M., Lee, S., Kang, M., & *Allen, H.K. (2023). Age-varying association between depression and cognitive function among older adults: Moderation by physical activity. Journal of Psychiatric Research. 165, 115-122. https://doi.org/10.1016/j.jpsychires.2023.07.025 [SSCI]

*Lee, S., Kim, K. R., & Kang, M. (2023). The importance of sports organization’s reputation: The application of Rasch analysis to the Organizational Reputation Questionnaire for sports fans. International Journal of Sport Communication. 16(1), 21-31. https://doi.org/10.1123/ijsc.2022-0118 [SCOPUS]

Lee, S., & *Oh, T. (2023). The role of trust in the crisis communication of sports organizations: The case of the Houston Astros’ sign stealing scandal. International Journal of Sports Marketing and Sponsorship. 24(1), 90-107. https://doi.org/10.1108/IJSMS-12-2021-0231 [SSCI]

Ryu, M., & *Lee, S. (2023). Sports Safety PREP Factors for Sports Instructor. The Korean Journal of Physical Education. 62(6), 511-527. https://doi.org/10.23949/kjpe.2023.11.62.6.38

*Lee, S., Oh, T., & Lim, C. (2022). The impact of environmental barriers on attendance of outdoor and indoor professional sports: The case of the South Korean soccer, baseball, and basketball leagues. Sport Business and Management: An International Journal. 12(4), 496-516. https://doi.org/10.1108/SBM-06-2021-0067 [SCOPUS]

In-Revision and -Review Publications

Lee, S., *Kim, H. S., Chiu, W., & Lee, K. (Under review) From scandal to support: How crisis response strategies influence fan behavior in high-responsibility crises. Journal of Sport & Social Issues.

*Lee, S., Berg, B.K., Lee, K., Kang, M., & Babin, B. J. (Under review). What makes sports consumers engage with NFTs? A conceptual model and measuring NFTs engagement. International Journal of Sport Management and Marketing. 

Lee, S., Kang, M., Oh, T., Lee, S., Ock, D., & *Lee, S. (Under review). Spectator effects on game performance in Baseball: A natural Experiment. Psychology of Sport and Exercise.

Jung, M., *Ryu, S., *Lee, S., & Suh, D. (Under review). Applying the Many-Facet Rasch Model to evaluate learning motivation in physical education. Measurement in Physical Education and Exercise Science.

Books

Shin, Y., Lee, Y., Jeong, S., Lee, H., Baek, U., Lee, S., Ahn, J., Hong, S., Seo, I., & Kim, H. (2025). Scientific Thinking and Civilization. Jeonju: JBNU Press.

Research Presentations

Lee, S., Kang, M., Choe, J., Lee, S., & Berg, B.K. (2024, March). Sport media consumption in NCAA Division I FBS: A panel regression model using twitter. Submitted to the annual conference of College Sport Research Institute, Columbia, SC.

Ock, D., Lee, S., & Hwang, Y. (2023, October). Sponsorship effectiveness in Social Live Streaming Service: Examination of the effects of game suspense, live chats, streamers, and advertisement placement. Submitted to the annual conference of Sport Marketing Association (SMA), Petersburg, FL. 

Lee, S., Kim, H. S., Lee, K., & Berg, B. K. (2023, June). The impact of perceived crisis response on sports fans’ attitudinal and behavioral outcomes: the case of the Houston Astros’ sign-stealing scandal. Submitted to the annual conference of the North American Society for Sport Management (NASSM), Montréal, Canada. 

Lee, S., Lee, K., Kang, M., & Berg, B. K. (2023, June). Developing a theoretical framework for non-fungible token (NFT) engagement: why and how do sports consumers engage with NFTs? Submitted to the annual conference of the NASSM, Montréal, Canada. 

Ryu, M., Lee, S., & Kim, H.S. (2023, February). The effect of ESG activities of sports brands on brand equity and consumer behavioral intention. Submitted to the annual conference of Applied Sport Management Association (ASMA), Birmingham, AL.

Simmond, A., Lee, S., Lee, K., Andre TL., & A, Kaitlyn. (2023, February). Augmenting psychological safety in collegiate athletics. Presented at the annual conference of Southeast American College of Sports Medicine, Greenville, SC.

Lee, S., Lee, S., & Oh, T. (2022, June). The Natural Experiment on the Spectator Effect of Game Performance. Presented at the annual conference of NASSM, Atlanta, GA.

Allen, H.K., Jung, M., Lee, S., & Kang, M. (2022, April). Age-varying associations between depression and cognitive function among older adults: Moderation by modifiable health factors. Presented at the annual conference of Society of Behavioral Medicine, Baltimore, MD.

Lee, S., Kim, H. S., Kim, M., & Oh, T. (2021, Oct). The application of service fairness in mediated sports for viewers’ attitudes. Presented at the annual conference of Sport Marketing Association (SMA), Las Vegas, NV.

Kim, H. S., Dobbs, D., Simmond, A., Lee, S., & Kim, M. (2021, Oct). The effects of safety climate on the productivity and safety behaviors among sports employees in the COVID-19 pandemic. Presented at the annual conference of SMA. Las Vegas, NV. 

Lee, S., & Oh, T. (2021, June). The effect of crisis response appropriateness on the behavioral intentions of Major League Baseball fans. Presented at the annual conference of NASSM, Virtual.

Lee, S., & Oh, T. (2021, June). Typology of eSports crowdfunding donors and their behavioral outcomes. Presented at the annual conference of NASSM, Virtual.

Lee, S., & Oh, T. (2020, September). Environmental factors influencing attendance for professional soccer league: Case of Korean Professional Soccer League. Presented at the annual conference of NASSM, Virtual.

Lee, S., Akash, S., & Oh, T. (2020, September). eSports viewership analyses. Presented at the annual